Events Digital Marketing Manager – London, UK
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£45000 – £55000 Per Annum
A new and exciting opportunity has arisen for a Digital Marketing Manager to establish and drive the digital marketing and digital transformation strategy for a B2B events organisation. This is a career-defining role with the opportunity to revolutionise marketing across the exhibition business and drive new digital revenue streams.
The successful candidate will review all digital components of exhibition marketing strategies, manage digital marketing spend and set divisional KPIs to drive best practice across paid advertising, affiliate marketing, SEO/SEM, social media and content marketing.
A digital champion and pioneer of digital marketing the successful candidate will also lead internal digital transformation projects to help transition the organisation towards a more automated, digital and content-led approach to marketing, lead generation and nurturing.
Main Duties and Responsibilities:
- Define, develop and implement the organisational digital marketing strategy across paid digital media, affiliate marketing, SEO/SEM, social media and content marketing
- Set the digital marketing budget and monitor all digital marketing spend to ensure suitable return on investment
- Ensure digital marketing strategy aligns with broader customer acquisition and retention strategies
- Create reports and present digital strategies, budgets and success metrics to senior management and articulate findings and recommendations
- Drive digital best practice through KPI setting, effective planning, implementation and channel optimisation
- Benchmark and set new KPI targets to drive continuous improvement across all digital marketing channels
- Execute, and optimise marketing acquisition, conversion and retention programs
- Offer guidance and training to internal marketing teams and identify opportunities to improve marketing practices and campaigns through digital channels
- Drive improvements to website performance to deliver efficient and effective end-to-end customer experience
- Stay abreast of the digital marketing landscape to identify evolving trends and best practice
- Understand and report on customer digital behavior to identify challenges and new business opportunities
- Act as the main contact for all digital marketing enquiries and manage external digital agencies where required
Essential Skills and Experience:
- Experience in a senior digital marketing role
- Excellent communication skills and confident presenting to senior stakeholders
- Proven experience of driving digital transformation, strategy and best practice
- Expert in SEO and PPC strategy and implementation
- Experience and preference towards A/B testing across digital channels and websites
- Excellent understanding of e-commerce, content marketing, marketing automation, CRM and paid digital media
- A natural leader with experience in board-level discussions and driving change
- Analytical, curious and a natural problem solver
- Passionate about digital, content and inbound marketing
- Driven, hands-on and a self-starter confident working independently or as part of a team
- Great team player with an ambitious and positive attitude
- Ability to meet deadlines and targets and excel under pressure
- Strong work ethic with a ‘can do’ attitude