Global Exhibition Venues are Preparing to Meet US Organisers at TSE Global Direct™ in July

The world’s venues will be given the chance to develop new relationships with growing US organisers this summer in the form of a ‘hosted buyer’ event from Trade Show Executive.

The premise of Global Direct™, Las Vegas – July 12-14, 2017 is to bring together a highly targeted group of senior buyers from US show organizers looking to expand their brand overseas in the next 2-4 years. They’ll meet key executives from leading international venues that are ready, willing and able to host events of all sizes.

“Global Direct is the place where pre-qualified show organizers can meet one-on-one with global venues in a relaxed and intimate resort setting,” said Darlene Gudea, President of Trade Show Executive Media Group. “It is an efficient way for US organizers to take the first step forward when thinking about expanding globally.”

What happens in Vegas, won’t stay in Vegas!

In order to guarantee truly valuable interaction, organisers at Global Direct will be pre-qualified by TSE based on their current and future plans to produce trade shows outside the US.

The agenda spans 2 ½ days of interaction focused on what the venues can offer and how they can meet organizer needs abroad, including partnership opportunities that will bring plans of international expansion to fruition.

Participants will receive a package that includes airfare, lodging and F&B at The Westin Lake Las Vegas Resort & Spa – a full-service resort voted one of the “best resorts in the world” by Travel + Leisure.

“The enormous value is in the boardroom-style sessions and private one-on-one meetings where the real negotiations can take place,” said Cherif Moujabber, President of Creative Expos & Conferences, who is partnering with TSE to produce the event. “The ‘one-on-ones’ will be set up through a dedicated, interactive matchmaking software that will bring the right people together – – directly,” said Steve Sind, President and CEO of Global Event Strategies, who is also partnering with TSE. The agenda also includes high value keynotes and other relevant sessions.

Current venue sponsors include, among others, Messe Frankfurt, Nurnberg Messe, The RAI, Fira de Barcelona, Shanghai New International Expo Centre, Cintermex (Mexico), Singapore Expo, Subtec Singapore. The Title Partner is Singapore Tourism Board.  IAEE – the International Association of Exhibition & Events is the Exclusive Strategic Partner and MATSO (Major American Trade Show Organizers) is a Supporting Organization.

Supported by big names on both sides of the Atlantic

The advisory board is strong and includes the likes of David Dubois, President & CEO of IAEE, Aloysius Arlando, Vice President of AIPC and Michael Kruppe, Vice Chairman of the Chinese Venue Association and Vice Chair of the UFI Asia –Pacific Chapter, to name a few.

Find out more or apply for a place at the event by visiting: www.tseglobaldirect.com

You can also contact Cherif Moujabber for more info on the event and sponsorship opportunities.

Organisers & Industry Trends